THE IMPACT OF EMPLOYER BRANDING ON THE IT RECRUITEMENT PROCESS

Keywords:
employer branding, recruitment, IT

Abstract:
In the fast-paced world of IT recruitment, the significance of employer branding has grown immensely. This research explores the substantial impact of employer branding on the hiring of IT professionals. Faced with a competitive market and a continuous demand for skilled IT talent, organisations must distinguish themselves to attract top candidates. This research investigates how a well-defined employer brand can significantly impact the recruitment process in the IT sector. It explores the critical elements of an effective employer brand, such as the company's mission, values, work culture, and employee value proposition (EVP). Furthermore, it delves into the strategies and communication channels that resonate with IT professionals, emphasising the importance of online platforms and IT-specialised recruitment methods. The findings highlight the strong link between a robust employer brand and successful IT recruitment, revealing effective strategies for securing top talent in a competitive landscape

CITATION:

IEEE format

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M. Mirović, N. Stanišić, “The impact of employer branding on the IT recruitement process,” in FINIZ 2023 - Sustainable development as a measure of modern business success, Belgrade, Singidunum University, Serbia, 2023, pp. 101-108. doi: 10.15308/finiz-2023-101-108 

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Mirović, M., Stanišić, N. (2023). The impact of employer branding on the IT recruitement process. Paper presented at FINIZ 2023 - Sustainable development as a measure of modern business success. doi:10.15308/finiz-2023-101-108

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