FOOD DELIVERY APPS: A DIFFUSION OF INNOVATION ANALYSIS


DOI: https://doi.org/10.15308/finiz-2022-104-110
Authors:
Garima Malik
Dharmendra Singh
Swati Bhatnagar

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Keywords:
diffusion of innovation, food joints, food deliver apps, restaurants.


Abstract:
This paper aims to study the theory of Diffusion of Innovation in food ordering apps. In other words, to see how the innovation of Food Ordering Apps (FDAs) was diffused in the market amongst the various categories of customers. A structured survey form is used, using convenient sampling techniques. Two surveys were conducted with a gap of six months to understand if there was any change in perception in the consumer regarding the FDA. Significant findings were outlined under each demographic factor like gender, age, monthly income, marital status, and work status.

CITATION:

IEEE format

G. Malik, D. Singh, S. Bhatnagar, “Food Delivery Apps: a Diffusion of Innovation Analysis,” in FINIZ 2022 - Business Resilience in a Changing World, Belgrade, Singidunum University, Serbia, 2022, pp. 104-110. doi: 10.15308/finiz-2022-104-110

APA format

Malik, G., Singh, D., Bhatnagar, S. (2022). Food Delivery Apps: a Diffusion of Innovation Analysis. Paper presented at FINIZ 2022 - Business Resilience in a Changing World. doi:10.15308/finiz-2022-104-110

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