MARKETING ACTIVITIES OF BOOKKEEPING AGENCIES IN THE REPUBLIC OF SERBIA
Abstract:
The authors of this paper try to determine which marketing activities are usually performed by bookkeeping agencies in the Republic of Serbia. Due to the specificity of bookkeeping activities and their public influence, the scope of marketing activities of bookkeeping agencies was quite limited in the past. However, even though these activities have been allowed in contemporary business, the experts from this area still do not recognize the contribution marketing activities would give to their businesses’ success. Taking all facts into consideration, the authors have conducted a research whose participants are members of the biggest associations of bookkeeping agencies in the Republic of Serbia. The results of the research show that half of bookkeeping agencies used some type of marketing activities (Internet marketing and print advertising) in order to promote their businesses.
CITATION:
IEEE format
S. Alčaković, V. Mizdraković, V. Bošković, J. Stanković, “MARKETING ACTIVITIES OF BOOKKEEPING AGENCIES IN THE REPUBLIC OF SERBIA,” in FINIZ 2014 - The Role of Financial Reporting in Corporate Governance, Belgrade, Singidunum University, Serbia, 2014, pp. 31-33. doi: 10.15308/finiz-2014-31-33
APA format
Alčaković, S., Mizdraković, V., Bošković, V., Stanković, J. (2014). MARKETING ACTIVITIES OF BOOKKEEPING AGENCIES IN THE REPUBLIC OF SERBIA. Paper presented at FINIZ 2014 - The Role of Financial Reporting in Corporate Governance. doi:10.15308/finiz-2014-31-33
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