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AGILE TRANSFORMATION OF THE HOSPITALITY INDUSTRY THROUGH ARTIFICIAL INTELLIGENCE
Abstract:
Artificial intelligence is becoming increasingly important in enhancing operations in diverse fields, including the hospitality industry. The application of artificial intelligence can contribute to faster adaptation to changes in guest requirements and market conditions. Through process automation, real-time data analysis and personalization of services, AI can support the flexibility and efficiency of hotel operations. By implementing AI solutions, hotels can make decisions faster, improve customer experience and optimize internal operations. The subject of the work is the analysis of the role of artificial intelligence (AI) as a factor that enables and improves agility in the hospitality industry. The paper investigates how the application of AI technologies - including automation, data analytics, predictive models and personalization of services - contributes to faster decision-making, flexibility of business processes and adaptation to constant changes in the hospitality industry.
CITATION:
IEEE format
. Novaković, “Agile Transformation Of The Hospitality Industry Through Artificial Intelligence,” in FINIZ 2025 - The Importance of Business Agility in the Modern Business Environment, Belgrade, Singidunum University, Serbia, 2025, pp. 114-120. doi: 10.15308/finiz-2025-114-120
APA format
Novaković, . (2025). Agile Transformation Of The Hospitality Industry Through Artificial Intelligence. Paper presented at FINIZ 2025 - The Importance of Business Agility in the Modern Business Environment. doi:10.15308/finiz-2025-114-120
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