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Invited Papers
Accounting
Forensics
Banking
Corporate Finance
Evaluation and Risk
Information Decision Support Systems
Human resource management
Marketing and Management
Marketing and Management
Title
Authors
AGILE AND ETHICAL IMPLEMENTATION OF AI FOR SUSTAINABLE MARKETING STRATEGIES
Milica Balaban
Slavko Alčaković
SYNERGIES BETWEEN AGILITY AND AUTHENTICITY IN BRAND STRATEGY
Tijana Dedić