THE IMPACT OF SOCIAL MEDIA ON TOURIST PURCHASE CHOICES
Abstract:
Social media are increasingly present in the daily lives of modern people in different ways. More and more information, from daily news to finding different contents of services, entertainment, activities and travel can be found on social networks. In this paper, we will deal with the influence of social networks on the decision-making process when choosing a tourist trip. The goal of the work is to show how and in what way something that we see and read on social networks can play a role in creating our opinion about something, and even the final decision. Through the survey we conducted, we will analyze the answers of the respondents, primarily to what extent social networks are used in creating our image of a product; in this case we focus on tourist trips. Through this work, we also come to answering the question of how important it is nowadays to be on social networks for anyone who wants to market one of their services or products.
CITATION:
IEEE format
A. Đorđević, I. Brdar, “The Impact of Social Media on Tourist Purchase Choices,” in FINIZ 2024 - Social Media and Contemporary Business, Belgrade, Singidunum University, Serbia, 2024, pp. 83-88. doi: 10.15308/finiz-2024-83-88
APA format
Đorđević, A., Brdar, I. (2024). The Impact of Social Media on Tourist Purchase Choices. Paper presented at FINIZ 2024 - Social Media and Contemporary Business. doi:10.15308/finiz-2024-83-88
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