Ivana Brdar
Papers:
THE IMPACT OF SOCIAL MEDIA ON TOURIST PURCHASE CHOICES (Year: 2024)- THE ROLE OF SOCIAL MEDIA IN SHAPING MASSTIGE MARKETING STRATEGIES (Year: 2024)
- ECO-GUILTY PLEASURE: UNDERSTANDING THE UNSUSTAINABLE CONSUMER BEHAVIOUR (Year: 2023)
- GREEN POWER OF INFLUENCERS: SHAPING SUSTAINABLE CONSUMER BEHAVIOUR IN THE TOURISM INDUSTRY (Year: 2023)
