COMPARISON BETWEEN MYTHICAL NARRATIVES OF CORPORATE CULTURE AND NATIONALISTIC CULTURE
Abstract:
This research examines how the nationalistic model of culture and corporate culture are essentially similar notions and should be analyzed as such. Our main hypothesis is that the ideology of nationalism was created to serve as a cultural foundation of a nation-state, which was in its turn created to act as a legal frame and a protector of interest of the industrial capitalistic mode of production. The necessity of such a research is self-evident—the current historical context is that of a world shaken by a recent surge of nationalism (Brexit, election of Donald Trump as the president of the U.S.A, Catalonian crisis in Spain), seen by many as a response to the ongoing process of globalization. Globalized corporations evading the legal (and cultural) frames of nation-states; certain companies (Google, Apple, Facebook) show tendencies of accumulating more capital and power than many, or even most nation states. This inquiry proposes an outline of more detailed research into the relationship between a nation state and corporation, especially into the cultural and ideological formulation of one and the other.
CITATION:
IEEE format
B. Petrović, “Comparison between mythical narratives of corporate culture and nationalistic culture,” in FINIZ 2017 - Challenges in modern corporate governance, Belgrade, Singidunum University, Serbia, 2017, pp. 36-40. doi: 10.15308/finiz-2017-36-40
APA format
Petrović, B. (2017). Comparison between mythical narratives of corporate culture and nationalistic culture. Paper presented at FINIZ 2017 - Challenges in modern corporate governance. doi:10.15308/finiz-2017-36-40
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