RT Conference Proceedings A1 Milica Balaban
A1 Slavko Alčaković T1 Agile And Ethical Implementation Of Ai For Sustainable Marketing Strategies AD FINIZ 2025 - The Importance of Business Agility in the Modern Business Environment YR 2025 NO doi: 10.15308/finiz-2025-158-165 SP 158 OP 165