@article{article,
  author  = {Dedić, T.},
  title   = {Synergies Between Agility And Authenticity In Brand Strategy},
  conference proceedings = {FINIZ 2025 - The Importance of Business Agility in the Modern Business Environment},
  year    = 2025,
  doi     = {10.15308/finiz-2025-166-172},
  pages   = {166-172}
}