@article{article,
  author  = {Balaban, M., Alčaković, S.},
  title   = {Agile And Ethical Implementation Of Ai For Sustainable Marketing Strategies},
  conference proceedings = {FINIZ 2025 - The Importance of Business Agility in the Modern Business Environment},
  year    = 2025,
  doi     = {10.15308/finiz-2025-158-165},
  pages   = {158-165}
}