LEADERSHIP AND SOCIAL MEDIA: KEY FINDINGS AND A WAY FORWARD
Abstract:
As an important tool in the digital environment, social media platforms enable leaders to connect with their employees, customers, investors and other stakeholder. The nature of social networks allows leaders to create relationships and inspire positive responses from their followers that benefit the organization. More than 80% of CEOs view social media as a tool for activities and connections that will positively affect their organizations. Interactive and interpersonal features of social media platforms enable CEOs to make themselves more approachable and easier to interact with. This paper provides an overview of nine studies that examined leadership in the context of social media and gives suggestions for further research.
CITATION:
IEEE format
A. Radulović, A. Lee, V. Thumiki, R. Taqui Syed, “Leadership and Social Media: Key Findings and a Way Forward,” in FINIZ 2024 - Social Media and Contemporary Business, Belgrade, Singidunum University, Serbia, 2024, pp. 127-131. doi: 10.15308/finiz-2024-127-131
APA format
Radulović, A., Lee, A., Thumiki, V. R. R., Taqui Syed, R. (2024). Leadership and Social Media: Key Findings and a Way Forward. Paper presented at FINIZ 2024 - Social Media and Contemporary Business. doi:10.15308/finiz-2024-127-131
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