SOCIAL MEDIA AND CONTEMPORARY BUSINESS IN ACCOUNTING AND CORPORATE FINANCE
Keywords:
social media, corporate finance, corporate social responsibility (CSR), financial transparency, market reactions
Abstract:
The growing integration of social media into corporate finance and accounting practices is reshaping traditional communication methods and influencing market dynamics. Platforms such as Facebook, LinkedIn, and Twitter are increasingly being used by companies to engage with stakeholders, enhancing financial transparency and corporate governance. This paper explores the role of social media in disseminating financial information, shaping investor behavior, and facilitating corporate decision-making. It highlights both the opportunities and challenges presented by social media, including its ability to reduce information asymmetry and improve access to capital, while acknowledging the risks of misinformation, market volatility, and regulatory uncertainties. The paper synthesizes current research on the subject, addressing the implications for corporate social responsibility reporting, investor relations, and stock market performance.
CITATION:
IEEE format
A. Ali Al-Qudah, M. Hani Al-Kilani, M. Daković Tadić, N. Stakić, M. Al-Okaily, “Social Media and Contemporary Business in Accounting and Corporate Finance,” in FINIZ 2024 - Social Media and Contemporary Business, Belgrade, Singidunum University, Serbia, 2024, pp. 77-82. doi: 10.15308/finiz-2024-77-82
APA format
Ali Al-Qudah, A., Hani Al-Kilani, M., Daković Tadić, M., Stakić, N., Al-Okaily, M. (2024). Social Media and Contemporary Business in Accounting and Corporate Finance. Paper presented at FINIZ 2024 - Social Media and Contemporary Business. doi: 10.15308/finiz-2024-77-82
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