THE IMPACT OF GLOBALIZATION ON CORPORATE CULTURE IN THE TIME OF COVID-19

Keywords:
global arena, values and norms, pandemic, global trends, corporate opportunity.

Abstract:
Globalization is very important for companies that want to compete in the global arena. Corporate culture is crucial for the success of companies, and accordingly, globalization is important because it affects corporate values and norms. It creates a global arena where values and norms are being intertwined. There are positive values from globalization, which are human rights, feminist values, environmental values, and negative values, which are corruption, greed, alienation and etc. Opportunities for companies, regarding globalization, is creating cooperation and long-lasting bond with companies abroad and increasing their target market. Globalization, like any other trend in history, can be used by companies as an opportunity or it can be a missed chance.

CITATION:

IEEE format

Copy to clipboard

M. Pavićević, M. Razaul Karim, A. Razaque Larik, R. Coaricona Mendoza, “The Impact of Globalization on Corporate Culture in the Time of Covid-19,” in FINIZ 2021 - Are you Ready for the ContinuousNEXT® after Covid-19?, Belgrade, Singidunum University, Serbia, 2021, pp. 91-94. doi: 10.15308/finiz-2021-91-94 

APA format

Copy to clipboard

Pavićević, M., Razaul Karim, M., Razaque Larik, A., Coaricona Mendoza, R. Y. (2021). The Impact of Globalization on Corporate Culture in the Time of Covid-19. Paper presented at FINIZ 2021 - Are you Ready for the ContinuousNEXT® after Covid-19?. doi:10.15308/finiz-2021-91-94

BibTeX format
Download

RefWorks Tagged format
Download