RELEVANCE OF SOCIAL MEDIA IN CORPORATE WORLD




Abstract:
Social media is becoming increasingly relevant for corporate businesses. It is becoming increasingly relevant part of everyday life for overall population. It creates virtual communities that are very important for corporations in order to adjust to market tendencies. Great advantage of social media for corporations is being able to promote their business in a more efficient way, creating virtual communities that can help establish close connection with clients and to create a narrative that can bring benefit. Opportunity for companies via social media is creating long lasting bond with customers that can constantly be improved and moderated for the sake of everyone’s interest. Furthermore, social media, today, is an important factor in recruiting new employees. Interactive way of communicating is another milestone where companies can attract clients, maintain good relations, and create promotions that are much more creative in nature.

CITATION:

IEEE format

M. Pavićević, A. Pashayan, M. Razaul Karim, “Relevance of Social Media in Corporate World,” in FINIZ 2020 - People in the focus of process automation, Belgrade, Singidunum University, Serbia, 2020, pp. 142-146. doi: 10.15308/finiz-2020-142-146 

APA format

Pavićević, M., Pashayan, A., Razaul Karim, M. (2020). Relevance of Social Media in Corporate World. Paper presented at FINIZ 2020 - People in the focus of process automation. doi:10.15308/finiz-2020-142-146

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